Last week Brampton, in partnership with Toronto and Mississauga, submitted the Greater Toronto Area’s regional bid for Amazon’s second North American headquarters.

Brampton is home to one of 10 sites submitted in this bid – and while any one city in the GTA landing Amazon would benefit all the GTA’s cities, here are a few reasons why Brampton is a real contender.

A Pipeline to Talent

Brampton provides an unparalleled pipeline to talent. It’s Canada’s second fastest-growing city with approximately 14,000 new residents per year. It also has a young and talented workforce. Another 4 million people live within a 40-minute drive of the city. On top of all that, the city will soon be home to a new STEAM-focused university and innovation hub in partnership with Ryerson University and Sheridan College, two of Canada’s leading post-secondary institutions.

An Exceptional Site

The winning site will need to offer Amazon lots of room to grow. Brampton’s proposed site at 7575 Kennedy Road offers 112-acres of shovel-ready land strategically located at the junction of Highways 410 and 407, and just a 15-minute drive from Pearson. In this way Brampton shines, having the biggest parcel of land compared to its bid counterparts.


Brampton has the fastest-growing transit system in Canada. The site is served, through Brampton’s Züm Bus Rapid Transit system, which has been a huge success. It also has direct access to GO Transit and other major transit systems in the region. When upcoming GO Transit and Light Rail Transit expansions are implemented they will offer even more connectivity to the Innovation Corridor connecting and talent from Waterloo to Toronto. As the midway point between the two cities, Brampton is in an ideal spot.

Youth and Diversity

Brampton is the youngest municipality in Canada with an average age of 36.5 years. The community is tremendously diverse, being home to people from 209 different cultures. Youth and diversity add to the city’s vibrancy and attractiveness. No matter where you’re from, you’re going to find a neighbour in Brampton.

Quality of Life

Within a three-mile radius of the site, there are hundreds of restaurants, supermarkets and grocery stores, as well as two libraries and eight rec centres. Within that radius are also 3,000 businesses to help support Amazon’s future workforce.

Brampton offers a great balance between urban and natural living, and the city’s housing market is more competitively priced than other GTA cities. There are lots of amenities like ample green space, cultural institutions, rec centres and sports facilities.

Amazon is slated to make its final decision for its so-called HQ2 in 2018.