According to the Ontario Ministry of Transportation the number of deaths caused by distracted driving has doubled since 2000. In response Peel Regional Police has launched a campaign to tackle the problem in Brampton and Mississauga.

The purpose of the campaign, which will run from now until November, is to improve road safety by reducing the number of serious collisions caused by distracted driving. They are doing this through education of the public—and by cracking down.

They plan to take a zero-tolerance policy as it pertains to distracted driving and there will be increased vigilance in looking out for offenders.

Peel Police recommends that if a call or text message comes in that can’t wait, you should pull off the roadway before reading or responding. Distracted driving causes tons of deaths so we should all take this seriously.

Distracted driving not only comes with high risk of harm, but it also comes with a stiff penalty. In Ontario, a ticket can cost anywhere from $490 to $1,000 and 3 demerit points.

Find out more about the campaign here.