B1G Juice emerges as Brampton’s newest MC and channels his inner athletic spirit to get there.

Brampton has been solidifying its place on the national music scene with artists like Alessia Cara, Tory Lanez, Roy Woods, Jessie Reyez, and others gaining stardom. This suburban city has birthed tons of youthful talent but we’ve yet to see anyone with a story as interesting as a new dominant figure, B1G Juice.

Standing tall and large as the former NCAA defensive lineman for Furman University, Tyreek Phillips has left the shoulder pads behind and has chosen pen and paper as his newest mode of expression. The rapper is still fairly new to the Toronto music scene, but his aggressive demeanor and sleek punch lines make it seem like he’s been behind a microphone for much longer.

Even with a limited flow of content, Juice has been consistent with his music and continues the grind with upcoming single “DAMN”. His single “Million”, produced by award-winning Eestbound, shows him channeling his energy and aggression into his music, rather than the field, but there are parallels.

“I’m making plays, you just run the routes”, he raps.

Like his work on the football field, he is no stranger to musical teamwork with fellow Brampton artists. He is featured on multiple songs with other artists including Tino and Fresh Hines, known for his EP on iTunes “Young and Bad”. Juice’s voice can be heard on his personal single “Showtime” along with his features on “First Place” and “Chosen One”.

As a suburban community that is only 13% black, it has given rise to a lot of black talent.

With a lineage of successful comedians, NBA athletes, and multi-platinum record artists and producers, it’s becoming clear that Brampton won’t stay in the shadow of Toronto for much longer, at least where talented people are concerned.

B1G Juice’s moniker establishes that he has all the swagger and tools needed to succeed and the same devotion he has for football resonates in his music.