For the second year in a row, Benefit Cosmetics is hosting its Bold is Beautiful Project by donating its brow wax proceeds to women-led charities across the world.
For the month of May all proceeds from Benefit Brow Bar services at Sephora locations and Benefit boutiques will be donated to various charities around the world.
In Canada, Benefit is supporting Habitat for Humanity’s Habitat Women Build program, which is bringing over 400 women from across the GTA to Brampton to help with the organization’s latest housing project on McLaughlin Road.
The initiative is happening in almost 20 countries across the globe. It will support initiatives like STEAM day camps for girls, workshops for cancer patients, and other programs led by women.
“It’s about more than makeup, it’s about creating a foundation for a beautiful life and connecting women and girls to the resources and skills they need to succeed. We make them a little more invincible than they were when they walked in,” says Annie Ford Danielson, Benefit’s global beauty authority.
To support the project book an appointment this May to have your brows waxed at a Benefit Brow Bar, including the one at Sephora’s Bramalea City Centre and Square One locations.
If you can’t make it in to have your brows waxed you can also donate online to Benefit’s Bold is Beautiful Project and support Habitat Canada’s Women Build.