Bramalea City Centre Launches Girls Empowerment Campaign

Imagine a world in which young women grew up with the self-confidence and self-esteem to be comfortable in their own skin. That’s exactly what Bramalea City Centre and its partner Big Brother Big Sisters is trying to achieve with its second annual BeYou campaign.

The campaign celebrates and promotes uniqueness and self-love through interactive programming designed to help increase personal growth, self-esteem and empowerment of young women.

This year’s event kicks off on Thursday, September 21 with a performance by the talented local dance company Jade’s Hip Hop Academy at 5 p.m., followed by a performance by Canadian singer and songwriter Tara Shannon, who wrote a song titled ‘Be You’ specifically for the campaign.

A full schedule of events will run from Thursday, September 21 to Sunday, September 24 at Bramalea City Centre. Check out the full list of events:

Performance by Tara Shannon

Canadian award-winning singer and songwriter Tara Shannon released the BeYou anthem and music video for the female empowerment BeYou campaign, and will be performing it at the opening event.

Thursday, September 21 | 6 pm | Hudson’s Bay Court

Jade’s Hip Hop Academy Performances

Be entertained by Jade’s Hip Hop Academy Performance Company, a dynamic youth dance company that inspires and captivates all audiences and is composed of talented young dancers ages 19 and under.

Thursday, September 21 | 5pm | Hudson’s Bay Court
Friday, September 22 | 5pm | Hudson’s Bay Court
Saturday, September 23 | 5pm | Hudson’s Bay Court
Sunday, September 24 | 2pm | Hudson’s Bay Court

Free Yoga

Moksha Yoga combines its love of yoga with the love of community outreach and environmental awareness in a free, interactive yoga session in Hudson’s Bay Court.

Friday, September 22 | 6pm | Hudson’s Bay Court
Saturday, September 23 | 6pm | Hudson’s Bay Court
Sunday, September 24 | 3pm | Hudson’s Bay Court

Spoken Word Poetry Workshop with Alyestal Hamilton

BeYou Ambassador Alyestal Hamilton is an awe-inspiring speaker, writer, and spoken word poet. Alyestal shares her inspiration through a spoken word performance and poetry workshop.

Friday, September 22 | 4:45pm | Hudson’s Bay Court
Saturday, September 23 | 4:45pm | Hudson’s Bay Court

Jump & BeYou Selfie Booth

Thursday, September 21 | 5pm – 8pm | Hudson’ Bay Court
Friday, September 22 | 11am – 8pm | Hudson’s Bay Court
Saturday, September 23 | 11am – 8pm | Hudson’s Bay Court
Sunday, September 24 | 12pm – 5pm | Hudson’s Bay Court

Take a moment, be a little goofy and strike a pose in the BeYou selfie booth.

Big Brothers Big Sisters Booth

Big Brothers Big Sisters will be on-site providing information about its programs and how to get involved.

Thursday, September 21 | 5pm – 8pm | Hudson’ Bay Court
Friday, September 22 | 11am – 8pm | Hudson’s Bay Court
Saturday, September 23 | 11am – 8pm | Hudson’s Bay Court
Sunday, September 24 | 12pm – 5pm | Hudson’s Bay Court

Visit www.beyougirl.ca for more information, event schedules, and registration.

Feature Image – Jade Jager Clark of Jade’s Hip Hop Academy