November 21, 2023 – Brampton residents and businesses are invited to mark their calendars for the 2023 Sponsorship Forum, hosted by the City of Brampton on November 28 at The Rose. This year’s event, themed “What Matters: Reaching New Audiences in Our Cultural Mosaic,” promises to be an enriching experience for attendees, featuring distinguished speakers, insightful panels, and a myriad of sponsorship opportunities.
The Forum announced that the keynote speaker for the event will be Bobby Sahni, a renowned multicultural marketing industry veteran and Partner & Co-founder of Ethnicity Matters. With a wealth of experience, Sahni will share his expertise and perspectives on effectively reaching diverse audiences, providing valuable insights for businesses seeking to engage with Brampton’s multicultural community.
In addition to the keynote address, the Forum will feature a panel discussion with industry leaders from prominent organizations. The panelists include representatives from CBC, the Toronto Blue Jays, and Imagine Canada. Attendees can look forward to a dynamic conversation exploring successful sponsorship strategies and gaining a deeper understanding of the evolving landscape in cultural marketing.
The City of Brampton encourages businesses and individuals interested in participating in this unique opportunity to register for the event. Registration is open to all and can be completed online at this link. Don’t miss the chance to network with industry leaders, learn from experts, and explore customized sponsorship opportunities that align with your brand’s goals.
Sponsorship opportunities in Brampton cover a spectrum of possibilities, from supporting special events to contributing to programs in parks, recreation, business, and the arts. The City is dedicated to ensuring that each partnership seamlessly aligns with sponsors’ marketing objectives, providing the visibility necessary for their products and services to thrive in Brampton’s diverse and dynamic market.
By becoming part of Brampton’s journey in building the community, inspiring excellence, and elevating the city, sponsors have the chance to build lasting brand value and loyalty with the city’s nearly 700,000 residents. Brampton’s rich cultural mosaic offers a unique platform for sponsors to connect with a diverse audience and contribute to the city’s growth and development.
Revenues generated from naming rights and other sponsorship agreements play a pivotal role in supporting the City’s operational costs, funding facility improvements, and sustaining crucial community programs. As sponsors contribute to Brampton’s growth and development, they also cultivate lasting brand value and loyalty within the community.
As the City of Brampton continues to flourish, the 2023 Sponsorship Forum serves as a gateway for businesses to actively shape the city’s future. Join other Brampton businesses and community leaders on November 28 at The Rose for this enriching event and discover how you can make a meaningful impact while enhancing your brand’s visibility in one of Canada’s most dynamic cities.


