Local entrepreneur Chantal Carter Taylor launched Canada’s first line of intimates for women of colour back in 2017 and last night she struck a deal with three Dragons on the CBC’s popular show, Dragons’ Den.
Taylor launched Love & Nudes after she spotted a huge gap in the Canadian lingerie industry — companies were only offering nude toned intimates in light shades.
In her research she found 72% of women prefer nude toned bras and underwear over black, white and other colours, but not every woman could find intimates to match their skin tone.
Last night’s episode saw Carter draw interest from all of the Dragons. She fielded a few different offers, but ended up partnering with Manjit Minhas, Lane Merrifield and Michele Romanow for a $40,000 investment for 40% of her company’s equity.
Taylor isn’t the first local entrepreneur to go in front of the dragons. A couple of years ago Balbir Sohi pitched the Dragons for an investment in her mobile dental hygiene business Smiles on Wheels. Sohi’s company provides teeth cleanings on the go, so long as there’s a parking spot. She was able to secure a $250,000 investment on the show.
Find out more about Love & Nudes here, and you can watch the episode below. The Love & Nudes pitch starts at 35:33.
Feature image courtesy of the CBC