December 13, 2023 – As the holiday season unfolds, Brampton’s resilient “Support Local” campaign continues to illuminate the city, echoing the call to back local businesses during these festive times.
In response to the ongoing challenges presented by the COVID-19 pandemic, the City of Brampton first introduced the “Support Local” initiative in May 2020. The campaign, urging residents to Shop, Eat, Gift, and Support Local, aimed to provide a lifeline to businesses grappling with the pandemic’s economic impact.
Now, in 2023, the message remains clear: embrace the spirit of the season by championing the diverse array of Brampton’s small businesses.
The city acknowledges the vital role played by local businesses in sustaining Brampton’s economic vitality. A dedicated Economic Support Task Force has tirelessly engaged with over 5,000 businesses, offering support and solutions. Brampton City Council’s creation of the Task Force’s Economic Recovery Strategy underscores the commitment to rejuvenate the local economy, with the “Support Local” campaign leading the way.
“I encourage residents to Support Local and join us in rebuilding our city’s economy, supporting our valued business community, and investing in entrepreneurship. Together, we can make a difference in helping our great city recover from this crisis.”
– Patrick Brown, Mayor, City of Brampton
The campaign exists as a partnership between the City, the Brampton Board of Trade, Experience Brampton, and the Downtown Brampton BIA.
During this festive season, residents are encouraged to:
- Buy Local Gifts: Explore Brampton’s incredible local retailers for unique and thoughtful gifts.
- Gift Certificates: Opt for gift certificates from local shops—a versatile and delightful choice.
- Experiential Gifts: Consider experiences for a memorable touch. Embrace new skills and well-being in the New Year.
- Spread the Word: Recommend local businesses to friends and family—word of mouth is a powerful gift.
- Social Media Support: Promote favorites on social media using the #SupportLocalBrampton hashtag and graphics.
As the city glows with holiday lights, the “Support Local” campaign urges residents to ease the stress of the season by indulging in takeout from Brampton’s diverse culinary scene. The Brampton Food Guide stands ready to guide you to delicious options.
Emphasizing that local small businesses are essential to Brampton’s economic health and community vibrancy, the city urges all residents to continue the momentum. Whether through online shopping, curbside pickup, or engaging with local businesses on social media, the “Support Local” campaign remains a beacon of hope for Brampton’s businesses.
To discover more about the campaign and explore Brampton’s local businesses, visit www.brampton.ca/supportlocal. Let’s make this holiday season truly special by supporting the heart of our community—our local businesses!