Tinder’s Enormous Twitter Meltdown
For Vanity Fair’s September issue, journalist Nancy Jo Sales penned an article chronicling the decline of romance in the digital age and the harmful effect apps — like Tinder — can have on the dating experience.
The article, “Tinder and the Dawn of the ‘Dating Apocolypse,’”must have struck a nerve with the dating app company. Tinder took to Twitter to defend their honour–or some might say to commence a complete and total toddler tantrum.
What unfolded was a long line of cringe worthy tweets from Tinder directed at Sales, the journalist who wrote the article. Check out the action below.
The four-hour ordeal began innocently enough.
Hey @nancyjosales — that survey is incorrect. If you're interested in having a factual conversation, we're here. https://t.co/SLWlTLvJuf
— Tinder (@Tinder) August 11, 2015
It escalated pretty quickly though.
–@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched.
— Tinder (@Tinder) August 11, 2015
They then began citing internal data as infallible proof–it isn’t quite clear what they were attempting to prove.
–@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn’t seem like you’re interested in facts.
— Tinder (@Tinder) August 11, 2015
Our actual data says that 1.7% of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated.
— Tinder (@Tinder) August 11, 2015
The even busted out a few measurable stats and figures–A “s**t ton and tons and tons are scientifically sound ways of dechipering data, it seems.
It’s about meeting new people for all kinds of reasons. Travel, dating, relationships, friends and a shit ton of marriages.
— Tinder (@Tinder) August 11, 2015
We have tons and tons of emails from people that have all kinds of amazing experiences on Tinder.
— Tinder (@Tinder) August 11, 2015
They were outraged at the whole injustice of the issue
If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.
— Tinder (@Tinder) August 11, 2015
Instead, your article took an incredibly biased view, which is disappointing.
— Tinder (@Tinder) August 11, 2015
And what they felt was the omittance of certain “key” information
You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common.
— Tinder (@Tinder) August 11, 2015
Or how millions of Tinder users have connected their Instagram accounts, so potential matches can learn more about them.
— Tinder (@Tinder) August 11, 2015
Or you could have talked about how everyone on Tinder is on an equal playing field.
— Tinder (@Tinder) August 11, 2015
Sales response?
My article isn't even about @Tinder lol
— Nancy Jo Sales (@nancyjosales) August 12, 2015
She then proceeded to shut them up with this gem…
@Tinder not clear: are you suggesting journalists need your okay to write about you?
— Nancy Jo Sales (@nancyjosales) August 12, 2015
Bye Felicia.
