Back in December, high school students in LAB B’s Zero Gravity Co-op Program conceptualized, designed and marketed a line of sweaters to rep Brampton’s culture and promote city pride.
The sweaters were a huge hit and sold out within weeks. Now a second wave of co-op students in the program have launched new designs and expanded the line.
The Built In Brampton collection now includes ball caps, short sleeve boat neck t-shirts in three designs, and a long-sleeved shirt in its own unique design. The classic black Built In Brampton sweater that started it all is still part of the collection.
RELATED: Toronto Pearson Investing $100K in Brampton Youth Skills Building Program
LAB B is a coworking space and business incubator located in downtown Brampton that brings professionals from across a bunch of industries together into a shared space. Part of its programming includes their co-op program, which just received a huge funding commitment from Greater Toronto Airports Authority.
The Zero Gravity Program provides high school students with the opportunity to enhance their skills through workshops, activities and a semester of hands-on work in the form of a project they collaborate on with oversight from adult mentors and LAB B staff.
From working with suppliers, writing a business plan, setting up a website and executing marketing objectives, the students worked on the project throughout its various stages.
T-shirts and ball caps are $25, long sleeve shirts $30, and sweaters $40, and they are all available online here. Use promo code Bramptonist10 for 10% off your purchase.