Consumers can now submit a claim to Loblaws for a $25 gift card following the company’s admission it participated in an industry-wide effort to fix the price of bread.
If you purchased bread during the period in question, from January 1, 2002 to March 1, 2015 from one of the named stores, then you’re eligible. You can see the full criteria and if you meet them you can sign up and submit your claim here.
Loblaws, along with other large grocery chains like Metro and Sobeys, have been participating in fixing the price of bread for almost 14 years. The information came to light after a bureau criminal probe into the price fixing.
The price-fixing happened from late 2001 to March of 2015, and because Loblaws has been working with the country’s competition watchdog, they will not be prosecuted at the end of the full investigation.
“The gift card is a direct acknowledgment of that to our customers. We hope that they’ll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence,” says Loblaws CEO Galen Weston in response to how the company arrived at the card’s $25 value.
Registration will continue until May 2018, with an anywhere from three to six million gift cards expected to be distributed to the public.