Vice recently released a documentary which takes a look at the city’s up-and-coming hip hop scene. Alessia Cara, Jessie Reyez, Tory Lanes and Roy Woods are just some of the more popular names shining a light on the talent coming out of Brampton.
Vice came to Brampton to take a look at the city’s artists, who are fueled by basement recording studios and produce music that has carved out a spot for Brampton on North America’s hip hop scene.
The documentary, titled Noisey Brampton: The Rise of DIY Hip Hop Beyond Toronto, primarily follows local MC and spoken word artist Noyz throughout his day and features others including B Magic, Aiona and Scotty IV.
The short film gives a glimpse into Brampton’s hip hop scene which is “intertwining immigrant stories with modern hustle.”
Toronto might be home to some of rap’s biggest names, but suburban music — Brampton’s in particular — has always been special, and it’s finally getting some recognition.
“People can look at Toronto and they can say ‘oh that’s a Toronto sound’ but you listen to a Brampton artist and no one can say that’s a Brampton sound, because everybody is coming with their own sound, everyone is influenced by different things,” says Noyz.
“Hip hop is the umbrella but underneath that you might have artists rapping in Punjabi, you might have artists doing more of a dancehall style, more of a pop style, a 90s East Coast style.”
The diversity that’s resulted in a convergence of so many different styles is what Noyz says is one of the things that makes Brampton special. ‘The exciting thing about Brampton is that it’s undefined and the artists that are up here right now are in a spot to where they can shape it to whatever they want it to be,” he says.
“That’s the cool thing about growing up here, and growing up in such diverse neighbourhoods, whether its different ethnicities, different experiences, different genres of music, is that people bring that and incorporate that into hip hop.”
Watch the short doc here.